Thursday, October 7, 2010

Witty Words For 25th Birthday Invite



Today I can say that I have found a passionate person, who is on a subject you are passionate, Creativity. Location of the meeting, Starbucks Isidora San Sebastian, Fernando Betteley contacted us, the younger. Diego Uribe

studied Commercial Engineering at the Catholic University of Chile and was at the end of that race, in a work group to bring business ideas to class, he understood that the subject of creativity would be the subject thereafter.

He has read everything on the field and went to USA to do a postgraduate just about creativity. Stayed there a few years, teaching the same thing at the university and only a few days ago is back in Santiago.

I must stress that is 32 years old, married with a son newcomer, and already had the privilege of speaking at TED in the U.S.. Aside from Isabel Allende, our current national prize for literature, I know of another Chilean who has spoken at TED in the U.S..

What impressed me most in the conversation is formula of creativity, as creator tells me, is Dr. Ruth Noller .


This image is exactly where Diego scored formula and supplementary notes.

Creativity (the variable "c"), is a function of (hence the "f"), "a" multiplied by a relationship between three variables:
  • The knowledge (also " c "), which has two dimensions: a vertical depth in the art upon which seeks creativity and horizontal, which refers to the need for the creative, because we are talking about people obviously, even more specifically its conduct, has wide knowledge, ie, not overly specialized type.
  • The imagination , Represented by the letter "i" which is the ability to imagine the reality changes, beyond usual, the obvious. Diego
    describe me as in the educational process will kill the imagination, when the mother or father tell the child, and Pedrito, stop doing that couch is like a spaceship and leaves as well jump on it, and behave.
    I was reminded of the film Life is Beautiful , which is an ode to the imagination.
  • And capacity evaluate, to weigh options among which are generated in the creative act.
Ah, now comes the most remarkable the presence of the letter "a" that operates in the formula by multiplying the relationship between all the others, which is the " Attitude." If the attitude is zero, no matter what has the other hand, creativity is zero.

Attitude Diego tells me, has to do with emotion appropriate passion for the subject.
And this is where I think, dimensions not seen before in relation to creativity, innovation, a close relative, both pursued and want in business.

Diego is working on what we might call, rescuing people or recovering from damage to the educational process to deal with us, obviously creativity was not in the objectives.

And it is now essential.

Diego
luck, we need it in Chile, and was a great taste. Here is the video of Diego at TED:

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